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This web page had the following in the homepage, "If you are in the sterling silver jewelry business looking for a wholesale supplier, please take a few moments to look around our website." We saw that the web site stated " We have a wide variety of sterling silver chains." It also said " For quick browsing of our inventory, see our catalog. If you have any questions or concerns, please contact us. And one of our friendly sales representatives will be glad to assist you. Rolo 020 1 mm 18." The header had wholesale silver chains as the highest ranking optimized keyword. It is followed by wholesale italian silver chains, wholesale sterling silver chains, and wholesale italian sterling silver chains which isn't as ranked as highly as wholesale silver chains. The next words silverstarnewyork.com uses is wholesale sterling silver. wholesale silver jewelry was included and could not be seen by search crawlers.